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David Baker
Jan 41 min read
NASA’s brand is about more than just space launches
The U.S. space administration puts considerable effort into enhancing its brand. Arguably, the story of the primary logo used by the...
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David Baker
Oct 10, 20233 min read
Mad Monster – It’s a party, not an energy drink
Monster Energy Loses Legal Battle Over "MAD MONSTER PARTY" Trademark In a recent decision, the Trademark Trial and Appeal Board (TTAB)...
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David Baker
Oct 6, 20231 min read
$56,000,000 is reasonable, judge rules
A San Diego federal court judge upholds Stoen Brewing trademark verdict against Coors In a recent ruling, a federal judge in San Diego...
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David Baker
Apr 20, 20232 min read
Can anyone own the TACO TUESDAY trademark?
Nope. Well, actually, yes. But it's complicated. In a recent Trademark Trial and Appeal Board (the “TTAB”) ruling, the TTAB determined...
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David Baker
Apr 6, 20232 min read
IKEA can’t take a joke
Unless you count their ginormous do-it-yourself furniture stores as a joke As much as any trip to an IKEA furniture superstore may seem...
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David Baker
Mar 4, 20211 min read
“Ruh-roh, Reorge!”
It has been nearly 60 years since The Jetsons cartoon arrived on American televisions, but a recent USPTO trademark application filed by...
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David Baker
Mar 2, 20211 min read
Ninth Circuit Favors Seuss Over Star Trek
The U.S. Court of Appeals for the Ninth Circuit has ruled that a publishing company, ComicMix, LLC, was in the wrong when it published a...
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David Baker
Jan 19, 20211 min read
Social Media Demands Punisher Reckoning
Social media users have called on Marvel (and its parent company Walt Disney Co.) to “retire” the iconic skull logo of fictional...
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